JOSEPH VINCI
RESUME
Self-motivated creative leader with proven success fueling global customer acquisition and retention initiatives through compelling brand designs. Leads the development of comprehensive design systems, style guides, and quality standards within growing organizations from the ground up, promoting high standards for quality and efficiency while encouraging innovation and project ownership throughout all stages of delivery.
Self-motivated creative leader with proven success fueling global customer acquisition and retention initiatives through compelling brand designs. Leads the development of comprehensive design systems, style guides, and quality standards within growing organizations from the ground up, promoting high standards for quality and efficiency while encouraging innovation and project ownership throughout all stages of delivery.
JOSEPH VINCI
JOSEPH VINCI
RESUME
LivePerson
Director, Creative Services
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Mar 2022 – Dec 2024
Guided the creative strategy and production of the conversational AI company’s brand assets, leading between 2-6 cross-functional team members to boost brand awareness across event, business development, and digital channels.
Overhauled the visual identity for the company’s corporate event series used across the program’s logo, promotional assets, and presentations to influence $200M+ in customer retention and $50M in pipeline growth after two sessions.
Positioned the company as an industry-leading organization through compelling designs across annual reports, pitch decks, and corporate messaging – contributed to $6M in new and renewed business in 2023, as well as $6.7M within the first half of 2024.
Reduced the division’s printing costs by 75%, consolidating the company’s vendor network and identifying opportunities to reduce shipping and freight costs through digital vendor relationships.
Senior Manager, Creative Services
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Oct 2019 – Mar 2022
Oversaw the development and refinement of corporate style guides and brand collateral used across the company’s website and multi-channel campaigns, leveraging customer feedback to ensure alignment with creative and strategic goals.
Established and executed upon an agile framework to drive the complete design overhaul of more than 1,000 web pages in eight weeks, increasing high-quality leads by 10%.
Collaborated with external agency partners to build the foundation for a new holistic design system, enabling a complete brand relaunch within six weeks and a 30% boost in brand awareness across all platforms.
LivePerson
Director, Creative Services
/
Mar 2022 – Dec 2024
Guided the creative strategy and production of the conversational AI company’s brand assets, leading between 2-6 cross-functional team members to boost brand awareness across event, business development, and digital channels.
Overhauled the visual identity for the company’s corporate event series used across the program’s logo, promotional assets, and presentations to influence $200M+ in customer retention and $50M in pipeline growth after two sessions.
Positioned the company as an industry-leading organization through compelling designs across annual reports, pitch decks, and corporate messaging – contributed to $6M in new and renewed business in 2023, as well as $6.7M within the first half of 2024.
Reduced the division’s printing costs by 75%, consolidating the company’s vendor network and identifying opportunities to reduce shipping and freight costs through digital vendor relationships.
Senior Manager, Creative Services
/
Oct 2019 – Mar 2022
Oversaw the development and refinement of corporate style guides and brand collateral used across the company’s website and multi-channel campaigns, leveraging customer feedback to ensure alignment with creative and strategic goals.
Established and executed upon an agile framework to drive the complete design overhaul of more than 1,000 web pages in eight weeks, increasing high-quality leads by 10%.
Collaborated with external agency partners to build the foundation for a new holistic design system, enabling a complete brand relaunch within six weeks and a 30% boost in brand awareness across all platforms.
Trusted Media Brands
Graphic Designer, Senior Designer
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Jun 2015 – Oct 2019
Developed, presented, and launched innovative design concepts increasing the relevance and public perception of the organization’s suite of publishing brands, including Reader’s Digest, Taste of Home, and Family Handyman. Partnered with cross-functional teams to ensure consistency across all content and brand assets, increasing advertising revenue and fostering lasting client partnerships.
Drove the evolution of Taste of Home’s annual Gingerbread Boulevard activation in Madison Square Park, integrating interactive design and technical elements to engage over 335,000 visitors and help generate 100 million press impressions.
Designed, developed, and promoted creative concepts for annual, exclusive themed events for the Reader’s Digest Trusted Brands program, reinforcing the brand’s credibility and attracting key business partners such as Toyota and Ford Motors.
Redesigned the corporate brand logo to align with evolving brand goals, highlighting pillar brand growth and reinforcing the company’s commitment to its community-driven users.
Trusted Media Brands
Graphic Designer, Senior Designer
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Jun 2015 – Oct 2019
Developed, presented, and launched innovative design concepts increasing the relevance and public perception of the organization’s suite of publishing brands, including Reader’s Digest, Taste of Home, and Family Handyman. Partnered with cross-functional teams to ensure consistency across all content and brand assets, increasing advertising revenue and fostering lasting client partnerships.
Drove the evolution of Taste of Home’s annual Gingerbread Boulevard activation in Madison Square Park, integrating interactive design and technical elements to engage over 335,000 visitors and help generate 100 million press impressions.
Designed, developed, and promoted creative concepts for annual, exclusive themed events for the Reader’s Digest Trusted Brands program, reinforcing the brand’s credibility and attracting key business partners such as Toyota and Ford Motors.
Redesigned the corporate brand logo to align with evolving brand goals, highlighting pillar brand growth and reinforcing the company’s commitment to its community-driven users.
Freelance & additional experience
Art Director/Designer
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Feb 2014 – Jun 2015
Amplified the visibility of consumer brands across industries through experiential event concepts, compelling print campaigns, and digital-first promotional concepts within in-house and agency environments. Key clients included Perrier, Dos Equis, 92NY, and HBO.
Previous roles: Consultant Designer – Corporate Investment Banking, J.P. Morgan | Graphic Designer, Grey Global Group
Freelance & additional experience
Art Director/Designer
/
Feb 2014 – Jun 2015
Amplified the visibility of consumer brands across industries through experiential event concepts, compelling print campaigns, and digital-first promotional concepts within in-house and agency environments. Key clients included Perrier, Dos Equis, 92NY, and HBO.
Previous roles: Consultant Designer – Corporate Investment Banking, J.P. Morgan | Graphic Designer, Grey Global Group
Core skills
Brand Building & Design Leadership, Cross-Functional Leadership, Integrated Marketing Strategy, Customer Acquisition & Retention, Sales Enablement, Content Strategy, Process Improvement, Stakeholder Engagement
Technical Skills: Adobe Creative Suite, Ceros, Figma, Framer, Google Suite, Microsoft Office, Midjourney, Sketch, Slack, Webflow
Core skills
Brand Building & Design Leadership, Cross-Functional Leadership, Integrated Marketing Strategy, Customer Acquisition & Retention, Sales Enablement, Content Strategy, Process Improvement, Stakeholder Engagement
Technical Skills: Adobe Creative Suite, Ceros, Figma, Framer, Google Suite, Microsoft Office, Midjourney, Sketch, Slack, Webflow
Education
Bachelor of Fine Arts, Advertising Design / Fashion Institute of Technology
Associate in Applied Science, Communications Design / Fashion Institute of Technology
Education
Bachelor of Fine Arts, Advertising Design / Fashion Institute of Technology
Associate in Applied Science, Communications Design / Fashion Institute of Technology
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©2025 JOSEPH VINCI
©2025 JOSEPH VINCI
©2025 JOSEPH VINCI
©2025 JOSEPH VINCI