A Buyer’s Guide to Contact Center Software
A Buyer’s Guide to Contact Center Software
LivePerson’s buyer’s guide highlights its platform’s unique value in a crowded market, positioning it as the top choice for digital conversations. View the full guide
LivePerson’s buyer’s guide highlights its platform’s unique value in a crowded market, positioning it as the top choice for digital conversations. View the full guide
LivePerson’s buyer’s guide highlights its platform’s unique value in a crowded market, positioning it as the top choice for digital conversations. View the full guide
Company
LivePerson
Category
Creative Direction / Design
Year
2024
Brief
Brief
The buyer’s guide was designed to differentiate LivePerson’s digital customer conversations platform from a crowded market of CRMs, CCaaS, and other competing solutions. Positioned to stand out among numerous resources available to potential buyers, the guide aimed to make LivePerson’s offerings undeniably memorable and attractive. By mapping how LivePerson’s products fit into the competitive landscape and demonstrating clear value, the guide provided a roadmap for customers to see LivePerson as the top choice for their needs.
The buyer’s guide was designed to differentiate LivePerson’s digital customer conversations platform from a crowded market of CRMs, CCaaS, and other competing solutions. Positioned to stand out among numerous resources available to potential buyers, the guide aimed to make LivePerson’s offerings undeniably memorable and attractive. By mapping how LivePerson’s products fit into the competitive landscape and demonstrating clear value, the guide provided a roadmap for customers to see LivePerson as the top choice for their needs.
Brief
The buyer’s guide was designed to differentiate LivePerson’s digital customer conversations platform from a crowded market of CRMs, CCaaS, and other competing solutions. Positioned to stand out among numerous resources available to potential buyers, the guide aimed to make LivePerson’s offerings undeniably memorable and attractive. By mapping how LivePerson’s products fit into the competitive landscape and demonstrating clear value, the guide provided a roadmap for customers to see LivePerson as the top choice for their needs.
Goals
Goals
Educate prospective buyers
Differentiate LivePerson’s product suite
Drive meaningful conversions
Educate prospective buyers
Differentiate LivePerson’s product suite
Drive meaningful conversions
Goals
Educate prospective buyers
Differentiate LivePerson’s product suite
Drive meaningful conversions
Approach/Execution
Approach/Execution
Just as LivePerson competes in a bustling market, this guide itself needed to break through the noise of similar resources. Creating something that would truly capture attention meant investing in a unique and visually impactful approach that didn’t just inform but engaged readers and brought the content to life.
To ensure this guide had the high-impact design it needed, I took on the creative execution from start to finish. I developed the layout and structure, carefully curated a set of cohesive AI-generated visuals, and wove these elements together into a seamless narrative.
Just as LivePerson competes in a bustling market, this guide itself needed to break through the noise of similar resources. Creating something that would truly capture attention meant investing in a unique and visually impactful approach that didn’t just inform but engaged readers and brought the content to life.
To ensure this guide had the high-impact design it needed, I took on the creative execution from start to finish. I developed the layout and structure, carefully curated a set of cohesive AI-generated visuals, and wove these elements together into a seamless narrative.
Approach/Execution
Just as LivePerson competes in a bustling market, this guide itself needed to break through the noise of similar resources. Creating something that would truly capture attention meant investing in a unique and visually impactful approach that didn’t just inform but engaged readers and brought the content to life.
To ensure this guide had the high-impact design it needed, I took on the creative execution from start to finish. I developed the layout and structure, carefully curated a set of cohesive AI-generated visuals, and wove these elements together into a seamless narrative.
Results
Results
This hands-on approach allowed me to shape every aspect, resulting in a guide that was as visually engaging as it was informative, and that effectively distinguished LivePerson in the competitive landscape. Formal results are still to be determined, and this was recently published in November 2024.
This hands-on approach allowed me to shape every aspect, resulting in a guide that was as visually engaging as it was informative, and that effectively distinguished LivePerson in the competitive landscape. Formal results are still to be determined, and this was recently published in November 2024.
Results
This hands-on approach allowed me to shape every aspect, resulting in a guide that was as visually engaging as it was informative, and that effectively distinguished LivePerson in the competitive landscape. Formal results are still to be determined, and this was recently published in November 2024.
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©2025 JOSEPH VINCI
©2025 JOSEPH VINCI
©2025 JOSEPH VINCI
©2025 JOSEPH VINCI