Curiously Human™ Launch
Curiously Human™ Launch
LivePerson's brand refresh, Curiously Human, redefines AI-driven customer engagement, emphasizing empathy and deeper connections through a fresh, bright style.
LivePerson's brand refresh, Curiously Human, redefines AI-driven customer engagement, emphasizing empathy and deeper connections through a fresh, bright style.
LivePerson's brand refresh, Curiously Human, redefines AI-driven customer engagement, emphasizing empathy and deeper connections through a fresh, bright style.
Company
LivePerson
Category
Creative Direction
Year
2021-2022
About Curiously Human
About Curiously Human
LivePerson embarked on a transformative rebrand, launching Curiously Human, a groundbreaking approach to Conversational AI that redefines customer experiences. This new identity emphasizes LivePerson’s mission to create empathetic, personalized digital interactions that empower brands to truly connect with their customers, delivering mutual value and deepened engagement.
The rebrand encompassed a complete overhaul of LivePerson’s visual identity, website, and supporting materials, transitioning from a dark, technical aesthetic to a fresh, bright, and approachable style. This shift reflects the revolutionary benefits of their enhanced Conversational AI, signaling a new era of connection and understanding for brands and customers alike.
LivePerson embarked on a transformative rebrand, launching Curiously Human, a groundbreaking approach to Conversational AI that redefines customer experiences. This new identity emphasizes LivePerson’s mission to create empathetic, personalized digital interactions that empower brands to truly connect with their customers, delivering mutual value and deepened engagement.
The rebrand encompassed a complete overhaul of LivePerson’s visual identity, website, and supporting materials, transitioning from a dark, technical aesthetic to a fresh, bright, and approachable style. This shift reflects the revolutionary benefits of their enhanced Conversational AI, signaling a new era of connection and understanding for brands and customers alike.
About Curiously Human
LivePerson embarked on a transformative rebrand, launching Curiously Human, a groundbreaking approach to Conversational AI that redefines customer experiences. This new identity emphasizes LivePerson’s mission to create empathetic, personalized digital interactions that empower brands to truly connect with their customers, delivering mutual value and deepened engagement.
The rebrand encompassed a complete overhaul of LivePerson’s visual identity, website, and supporting materials, transitioning from a dark, technical aesthetic to a fresh, bright, and approachable style. This shift reflects the revolutionary benefits of their enhanced Conversational AI, signaling a new era of connection and understanding for brands and customers alike.
Challenge
Challenge
Spearheading this extensive brand refresh required aligning efforts across internal teams, a branding agency, and a web agency. This involved refining the branding agency’s work to ensure it resonated with LivePerson’s objectives, while also collaborating closely with the web agency to bring the new identity seamlessly into digital channels. The project demanded coordination of multiple workstreams and adherence to tight timelines to achieve an impactful launch.
Spearheading this extensive brand refresh required aligning efforts across internal teams, a branding agency, and a web agency. This involved refining the branding agency’s work to ensure it resonated with LivePerson’s objectives, while also collaborating closely with the web agency to bring the new identity seamlessly into digital channels. The project demanded coordination of multiple workstreams and adherence to tight timelines to achieve an impactful launch.
Challenge
Spearheading this extensive brand refresh required aligning efforts across internal teams, a branding agency, and a web agency. This involved refining the branding agency’s work to ensure it resonated with LivePerson’s objectives, while also collaborating closely with the web agency to bring the new identity seamlessly into digital channels. The project demanded coordination of multiple workstreams and adherence to tight timelines to achieve an impactful launch.
Role
Role
Directed a cross-functional, multi-disciplinary team to produce a fully redesigned website.
Collaborated with agencies to develop an extensive Figma UI kit, setting the standard for all brand applications.
Established unified brand guidelines for presentations, social media content, icons, templates, and swag.
Delivered results under tight deadlines, overseeing consistent application of the new identity across the company.
Directed a cross-functional, multi-disciplinary team to produce a fully redesigned website.
Collaborated with agencies to develop an extensive Figma UI kit, setting the standard for all brand applications.
Established unified brand guidelines for presentations, social media content, icons, templates, and swag.
Delivered results under tight deadlines, overseeing consistent application of the new identity across the company.
Role
Directed a cross-functional, multi-disciplinary team to produce a fully redesigned website.
Collaborated with agencies to develop an extensive Figma UI kit, setting the standard for all brand applications.
Established unified brand guidelines for presentations, social media content, icons, templates, and swag.
Delivered results under tight deadlines, overseeing consistent application of the new identity across the company.
Results
Results
Launching on the momentum built during the COVID-19 era, this rebrand distinguished LivePerson as the leader in Conversational AI, resonating deeply with customers, prospects, and employees. The Curiously Human™ approach redefined the digital customer experience, marking LivePerson’s pivotal shift towards empathy-driven, human-centric engagement in the AI space.
Launching on the momentum built during the COVID-19 era, this rebrand distinguished LivePerson as the leader in Conversational AI, resonating deeply with customers, prospects, and employees. The Curiously Human™ approach redefined the digital customer experience, marking LivePerson’s pivotal shift towards empathy-driven, human-centric engagement in the AI space.
Results
Launching on the momentum built during the COVID-19 era, this rebrand distinguished LivePerson as the leader in Conversational AI, resonating deeply with customers, prospects, and employees. The Curiously Human™ approach redefined the digital customer experience, marking LivePerson’s pivotal shift towards empathy-driven, human-centric engagement in the AI space.
Curiously Human™ Launch
Creative Direction / Branding
2021-2022
2021-2022
Curiously Human™ Launch
Creative Direction / Branding
Curiously Human™ Launch
Creative Direction / Branding
2021-2022
2021-2022
Curiously Human™ Launch
Creative Direction / Branding
2021-2022
2021-2022
Executive Community Event Relaunch
Art Direction / Presentation
2022
2022
Executive Community Event Relaunch
Art Direction / Presentation
Executive Community Event Relaunch
Art Direction / Presentation
2022
2022
Executive Community Event Relaunch
Art Direction / Presentation
2022
2022
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©2025 JOSEPH VINCI
©2025 JOSEPH VINCI
©2025 JOSEPH VINCI
©2025 JOSEPH VINCI